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Email, the electronic courier, is actually older and separate from the Web, but it shares many of the same challenges and often works in tandem with web development. Although overall open and click rates for email are lower in more recent years, email is still one of the most effective marketing tools available.  This sections discusses some of the advantages and hurdles that email presents.

Future Discussions

  • ROI
  • Popular ESP’s
  • Delivery Challenges
  • Email Security
  • Helpful References