Regarding the pros and cons of email, there are a lot of both.

Pros:

  • Relatively inexpensive, email offers excellent marketing ROI
  • Ubiquitous, everyone uses email
  • It provides users an anytime method of retrieval and response
  • It’s searchable and archive-able, can be easily forwarded and deleted, sent to one person or many and offers many advantages found in no other communication medium.

Cons:

  • SPAM
  • Security
  • Lack of standards
  • Development challenges